Clínica Dental Domínguez
Two twin websites for a dental clinic and for the endodontics referrals of its specialist, with shared identity, contact details and structure, and a domain with strong search positioning turned into a professional landing page.
Two twin pages · Endodontics landing and clinic home
Problem
The clinic needed to communicate the expertise of its endodontist to two different audiences: patients looking for treatment and dentists who refer cases. It also had a domain with good search positioning that did not match its trade name.
Diagnosis
The analysis of its digital presence showed two disconnected identities: a general clinic and a landing aimed at referrals. The domain had its own positioning, but that positioning did not reflect the clinic’s name. There was also a leakage of patients towards another clinic with a similar name.
Decisions
Keep the domain and give it its own website. The domain had good positioning and the clinic needed it.
Two twin pages instead of a single website. The domain did not match the clinic’s name. Two pages that share design, contact details and footer avoid two contradictory identities and keep the domain’s positioning.
The landing is aimed at dentists, not patients. Endodontics is exclusive and by referral. The message, the protocol steps and the downloadable referral form are designed for the dentist who sends the case.
Show the process, not only the result. The three-step protocol and the clinical cases with sequential X-rays show the work and build trust with those who refer.
Solution
I delivered two websites in WordPress, with their own design, layout and copy:
- Endodontics referral landing (endodonciapontevedra.com): centred headline on exclusive endodontics, services, anonymised clinical cases, technology (microscope in every treatment and a 3D unit for difficult cases), referral protocol and a dedicated contact.
- Clinic home: a twin page, with the same design, contact details and footer.
It works because each page speaks to its audience without contradicting the other: the dentist finds a clear referral channel, and the patient finds the clinic where to book an appointment.
Result
Two twin pages that reinforce the clinic’s local presence and improve its presence on social media. The website presents the clinic as a team, not as the practice of a single professional: instead of a profile in a medical directory, it now has an identity of its own, with its contact details, services and way of working.
