Ynescrochet

Problem

Renew the corporate image of Ynescrochet without losing its essence. Create an emotional connection with the customer, both in physical sales and online through a website. Increase online sales and presence on social media.

Decisions

Logo redesign, keeping the current name, which is of vital importance for the brand as it is tied to the designer’s family history.

Solution

Creation of a sales website, incorporating graphic and audiovisual elements created exclusively for Ynescrochet.

Design made in Figma. Online sales portal for handmade crochet accessories.

Stationery

Business card with the logo on the brand’s yellow, with access to social networks through a QR code on the front, and the motto and website on the back.